Ford Edge
In high end restaurants we installed proximity sensors in their washroom mirrors so when customers approach to wash up, a series of messages slowly fade up one-by-one like handwriting in steam. After a pause the final message along with the car and branding appear. These unexpected messages are meant to provoke interest in the amazing new MyFord Touch technology that understand over 10,000 voice commands.
Description
Interactive mirror advertising for the new MyFord Touch voice-activated technology.
Responsibility
Creative Direction
Date
2011
Projects
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Ford - Powered by You
Powered by you - TV, print and social media campaign for Ford of Canada.
2010
Art Direction, Copywriting, Creative Direction
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Ford Groundswell
Ford groundswell TV campaign.
2010
Art Direction, Copywriting, Creative Direction
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Lincoln Groundswell
Lincoln groundswell TV campaign.
2010
Art Direction, Copywriting, Creative Direction
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Ford Flex
Print, cinema and on-line campaign for the new Ford Flex - so cool it's endorsed by teenagers.
2011
Creative Direction
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Ford - I'm a fan (on-line/social media contest)
Ford sponsored on-line contest with social media extensions.
2011
Creative Direction
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2012 Ford Focus teasers
2012 Ford Focus pre launch teasers running in cinema and TV.
2011
Art Direction, Creative Direction, Copywriting
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Bell Means Business
Poster campaign for Bell Mobility Business Solutions
2011
Art Direction, Copywriting, Creative Direction
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Ford F- Series Shaving Kit
Ford F150 Tough Guy Shaving Kit. Handed out at Home Depot.
2011
Creative Direction
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Esker Water
Launch posters for a new pure spring water in Canada.
2010
Art Direction, Copywriting, Creative Direction
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Canadian Cancer Society - Together Strong.
Print and poster campaign for the Canadian Cancer Society - Together Strong.
2010
Art Direction, Copywriting, Creative Direction
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Canadian Club
German Bar Posters. Canadian Club is thought of as the smooth Canadian whiskey.
GLAT = SMOOTH 2010 Art Direction, Copywriting, Creative Direction -
Golf Addict
Retail campaign for local golf store.
2010
Art Direction, Copywriting, Creative Direction
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Alley-Cats Scramble
World bike messenger championships sponsored by Dunhill. Couriers from all countries converge for music and mayhem.
2010
Art Direction, Creative Direction, Marketing
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Bell Business Solutions
Bell business solutions for small and medium sized businesses.
2011
Art Direction, Creative Direction
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Ford Fiesta - This Is Now - event projection
Street level live displays with night projected 'The Is Now' animated art project.
2011
Creative Direction
