Ford Fiesta - This Is Now - event projection

Bruce Mckay - creative director / art director / copywriter

Program
CD/AD - Bruce Mckay

Description

Street level live displays with night projected 'The Is Now' animated art project.

Responsibility

Creative Direction

Date

2011

Projects

Ford - Powered by You Powered by you - TV, print and social media campaign for Ford of Canada. 2010 Art Direction, Copywriting, Creative Direction
Ford Groundswell Ford groundswell TV campaign. 2010 Art Direction, Copywriting, Creative Direction
Lincoln Groundswell Lincoln groundswell TV campaign. 2010 Art Direction, Copywriting, Creative Direction
Ford Flex Print, cinema and on-line campaign for the new Ford Flex - so cool it's endorsed by teenagers. 2011 Creative Direction
Ford - I'm a fan (on-line/social media contest) Ford sponsored on-line contest with social media extensions. 2011 Creative Direction
2012 Ford Focus teasers 2012 Ford Focus pre launch teasers running in cinema and TV. 2011 Art Direction, Creative Direction, Copywriting
Bell Means Business Poster campaign for Bell Mobility Business Solutions 2011 Art Direction, Copywriting, Creative Direction
Ford F- Series Shaving Kit Ford F150 Tough Guy Shaving Kit. Handed out at Home Depot. 2011 Creative Direction
Esker Water Launch posters for a new pure spring water in Canada. 2010 Art Direction, Copywriting, Creative Direction
Canadian Cancer Society - Together Strong. Print and poster campaign for the Canadian Cancer Society - Together Strong. 2010 Art Direction, Copywriting, Creative Direction
Canadian Club German Bar Posters. Canadian Club is thought of as the smooth Canadian whiskey.

GLAT = SMOOTH 2010 Art Direction, Copywriting, Creative Direction
Golf Addict Retail campaign for local golf store. 2010 Art Direction, Copywriting, Creative Direction
Alley-Cats Scramble World bike messenger championships sponsored by Dunhill. Couriers from all countries converge for music and mayhem. 2010 Art Direction, Creative Direction, Marketing
Bell Business Solutions Bell business solutions for small and medium sized businesses. 2011 Art Direction, Creative Direction
Ford Edge Interactive mirror advertising for the new MyFord Touch voice-activated technology. 2011 Creative Direction

I love to create ideas that stick in peoples minds. Ideas that are relevant and connect on an emotional level. Sometimes unexpected, always beautiful. When done right, these ideas can live large in any media channel. Consumers are people, just like you and me. And when treated with intelligence and respect, exciting things can happen. I hope you like the ideas presented here. Thanks for visiting.

All works © Bruce Mckay 2011. Please do not reproduce without the expressed written consent of Bruce Mckay.