Ford - Powered by You
  • Ford - Powered by You
    CD/AD/COPY - Bruce MckayDancers - PolobolousVoice talent - Keifer Sutherland
  • Powered by You - Creative Case Study
    Behind the scenes look at the making of the Human Car campaign
  • Powered by You - The making of the TV commercialBehind the scenes look at the making of the Human Car TV commercial
  • CD/AD/COPY - Bruce Mckay   PHOTO: Don Dixon

    Your world is in constant motion.
    And everyday can be anything.
    Today is like nothing that's ever been before.
    Today, you can drive a safe, fuel-efficient, highly recyclable car.
    Today, you can talk to your car, and it will respond to your voice.
    And today, we’re designing the cars and trucks you’re going to want tomorrow.
    Everywhere you go, everything you do, you are the inspiration.
    Because a car is just a car, until it’s powered by you.
  • CD/AD/COPY - Bruce Mckay   PHOTO: Don Dixon
  • CD/AD/COPY - Bruce Mckay   PHOTO: Don Dixon
  • Facebook page
  • The Pilobolous dance companyB&W photography by Oreon Mounter
  • Ok, let's sort out how we're going to do this
  • Constructions day 1
  • Dancers aren't use to working with car parts
  • Cramping up
  • The 'Edge' needs some work on the front end
  • The choreography between formations was as critical as the shapes themselves
  • rehearsing the break outs
  • Sorting out nuances
  • ME: Hey, this is actually working
  • Hmmmm. Don't know about that take.
  • Agency and client team in (non) action
  • A happy and transfixed client (David Greenberg) on my shoulder
Description
Powered by you - TV, print and social media campaign for Ford of Canada.
Responsibility
Art Direction, Copywriting, Creative Direction
Date
2010