Ford Groundswell
- Free Dinner COPY - Bruce Mckay
- CommittedAD/COPY: Bruce Mckay
- ConnectedAD/COPY: Bruce Mckay
- Launch - QualityAD - Bruce Mckay COPY: Joe Hash, Bruce Mckay
- InnovationAD - Bruce Mckay COPY: Joe Hash, Bruce Mckay
- DesignAD - Bruce Mckay COPY: Joe Hash, Bruce Mckay
- Fuel EconomyAD - Bruce Mckay COPY: Joe Hash, Bruce Mckay
- SafetyAD - Bruce Mckay COPY: Joe Hash, Bruce Mckay
- EscapeAD - Bruce Mckay COPY: Joe Hash, Bruce Mckay
Risa Sone (producer) Joe Hash (CD/Copy) Neil Abramson (dir) me (CD/AD) Derek Sewell (exec prod)
Description
Ford groundswell TV campaign.
Responsibility
Art Direction, Copywriting, Creative Direction
Date
2010
Projects
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Ford - Powered by You
Powered by you - TV, print and social media campaign for Ford of Canada.
2010
Art Direction, Copywriting, Creative Direction
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Lincoln Groundswell
Lincoln groundswell TV campaign.
2010
Art Direction, Copywriting, Creative Direction
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Ford Flex
Print, cinema and on-line campaign for the new Ford Flex - so cool it's endorsed by teenagers.
2011
Creative Direction
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Ford - I'm a fan (on-line/social media contest)
Ford sponsored on-line contest with social media extensions.
2011
Creative Direction
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2012 Ford Focus teasers
2012 Ford Focus pre launch teasers running in cinema and TV.
2011
Art Direction, Creative Direction, Copywriting
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Bell Means Business
Poster campaign for Bell Mobility Business Solutions
2011
Art Direction, Copywriting, Creative Direction
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Ford F- Series Shaving Kit
Ford F150 Tough Guy Shaving Kit. Handed out at Home Depot.
2011
Creative Direction
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Esker Water
Launch posters for a new pure spring water in Canada.
2010
Art Direction, Copywriting, Creative Direction
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Canadian Cancer Society - Together Strong.
Print and poster campaign for the Canadian Cancer Society - Together Strong.
2010
Art Direction, Copywriting, Creative Direction
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Canadian Club
German Bar Posters. Canadian Club is thought of as the smooth Canadian whiskey.
GLAT = SMOOTH 2010 Art Direction, Copywriting, Creative Direction -
Golf Addict
Retail campaign for local golf store.
2010
Art Direction, Copywriting, Creative Direction
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Alley-Cats Scramble
World bike messenger championships sponsored by Dunhill. Couriers from all countries converge for music and mayhem.
2010
Art Direction, Creative Direction, Marketing
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Bell Business Solutions
Bell business solutions for small and medium sized businesses.
2011
Art Direction, Creative Direction
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Ford Edge
Interactive mirror advertising for the new MyFord Touch voice-activated technology.
2011
Creative Direction
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Ford Fiesta - This Is Now - event projection
Street level live displays with night projected 'The Is Now' animated art project.
2011
Creative Direction
